
Sports on pay television has become much more interactive in the last couple of years. Instead of just watching sport you now have the opportunity to interact with it, whilst still being at home in the lounge room. Fox Sports Australia allows you to do this. You can choose from a number of different camera angles to watch the action, such as sideline, stands or close up. It also gives the viewer the choice of audio, as you choose to listen to commentary, crowd or referee and players. There are menu's to scroll through where you can look at replays, player stats and team stats also.
This allows the user to interact with television in a way that has never been possible until now. Another example on television is with certain ads. These ads will play through and then at the end a red button will pop up. If you click the red button on the remote, you can get things such as free samples sent to you that relate directly to the ad.
News channels on television have also become alot more interactive. Instead of just being able to watch one screen, you can now watch many at one time. For example, on Sky News Australia, if you click on the red button currently, a new screen opens up with eight different screens. These are 'main news', 'election news', 'business news', 'weather news', 'headlines', 'top stories', 'sport' and 'sky uk'. The user has the option to watch all at once or choose one to watch on its own.
Another example of interactivity on television is on the games channels. By paying a monthly fee, you can play arcade games on your television. You can now also have e-mail on cable television and also have the choice to vote for certain shows to be aired.
These examples show how much more interactive television has become. To the point now where you don't just sit and watch. There is still a lot of potential however to expand this even further I believe. This also shows that it is not only net based/computer based technology that is becoming more interactive, but also television. I think this a very good thing as interactivity allows for more creativity.
By Michael Angus (S2587197)



